Content marketing refers to the creation and distribution of relevant content to a target audience. Content marketing is an ever-evolving field generally due to emerging technologies, ever-changing customer demands, and the need for businesses to stand out. For any business that wants to improve brand awareness, business ROI, or customer base, content marketing is an obvious channel.
When excellently done, businesses can expand their reach to new customers and leads. This piece of content explores the different content marketing tips marketers can follow to attain quality leads. However, let’s first begin by uncovering what lead generation means.
Lead Generation with Content Marketing
Lead generation refers to the process of increasing interest in a brand’s products or services. It is also a practice of attracting potential buyers and nurturing them until they make a purchase or remain loyal customers. Any business today will assert how lead generation processes tend to be stressful and daunting.
Out of the hundreds of brands, why would a prospect consider your offerings? Why would a potential buyer be convinced to try out your products? Any lead generation strategy must be tailored around such questions. Your lead generation strategies can also produce much fruit when content marketing is done right.
There are many ways of generating leads but the foundation is content. Whether it’s through leveraging a website’s landing page, providing offers, or retargeting approaches, content marketing tactics play a crucial role. With that, if you’re a content marketer or business owner, you must be wondering about the content marketing tips that can fetch you quality leads. Let’s discover them;
7 Must-Try Content Marketing Tips for Lead Generation
Besides conducting customer calls and asking for referrals, many of your content marketing strategies can be turned into lead-generation platforms. Here are the most excellent content marketing tips to help you generate quality leads;
1. Content Personalization
Content personalization refers to the process of tailoring marketing content to meet individual needs and expectations. Content personalization heavily relies on data to identify user behaviors, preferences, and individual characteristics like age group.
In a world where customers expect their brands to know their needs and demands, personalization can help you attract quality leads. Personalization in digital marketing isn’t new, but modern personalization highly requires AI, analytics, and data. Through the use of AI and data, businesses can create unique and more targeted experiences. The algorithms can know who visits your site, their preferences, age group, and other sites they visit.
Through such insights, you can personalize brand messages and emails to persuade an individual to take the desired action. Personalizing experiences helps businesses attract potential customers and also nurture them excellently. Instead of sending mere emails to your target audience, you can personalize the content to fetch you quality leads.
2. Follow a Content Funnel
Apart from content personalization, you can consider leveraging a content funnel to create content that converts. A content marketing funnel precisely means a process of visualizing the journey that an individual goes through to become a customer. Customers don’t simply wake up and buy a product from a brand. They spend a considerable amount of time evaluating every aspect of a product and the brand owner.
Therefore, for more potential buyers to consider buying your product, you can utilize a content marketing funnel. This strategy allows marketers to create content that makes potential buyers fall in love with a product and end up buying it. Similarly, for service providers, content marketing funnels allow them to compel potential clients to choose a specific service provider.
A content marketing funnel generally has four stages where brands create content to capture potential buyers’ attention and turn them into leads. The process then goes on to nurture them through content that turns them into loyal customers.
3. Guest Blogging
It refers to writing content (blogs) for other websites. You can choose to engage in guest blogging whether you want to write for other sites or want others to write for your site. The practice provides an opportunity to
showcase your expertise, establish authority in a given field and earn trust. Earlier, guest blogging was conducted to share personal opinions, but it’s now used by many businesses to generate leads and build their audiences.
Whether you’re writing for your business website or other sites, you can use copywriting tips to create copies that convince potential customers. In this way, you will provide a reason as to why potential customers must try out your products or services.
Besides the writing tips, you can include CTAs (calls to action) for the prospects to directly take the required action. CTAs enhance conversions by creating a sense of urgency. Overall, guest blogging doesn’t only help a site earn a backlink, but it also extends a brand’s reach.
4. Social Media Marketing
Widen your content marketing strategies with social media marketing. Social media marketing refers to the process of leveraging social media platforms such as Instagram, Facebook, YouTube, and Pinterest among others to promote products, brands, or services. More than half of the world’s population is on social media and the numbers are expected to increase.
Social media use offers a chance to create multiple content types i.e. videos, text, infographics, and images. Moreso, you can share your blogs or website link on your business account to attract leads. Social platforms such as Facebook, Instagram, and Pinterest have become search engines for Gen Z. This means that establishing an online presence on social media can help you attract quality leads and sustain your business in the online realm.
Besides investing in in-house content, you can tap into the power of user-generated content. UGC (user-generated content) is a type of earned content created by customers for brands. When you share user-generated content, it propels more potential customers to find interest in your products or services. Currently, more than 92% of marketers stress that consumers trust user-generated content. This means that user-generated content can reflect the authenticity of your brand and cause more people to buy from you.
You can encourage your customers to make user-generated content and then share it on your marketing platforms such as social media, website, and magazines among others. A high UGC creation rate can boost brand awareness and market penetration strategies for your business.
Advertisements are a good way to extend a brand’s reach. With the fact that more and more people are becoming internet users, you can leverage advertisements to generate quality leads. There are different types of ads used in the modern digital marketing realm.
Ranging from PPC (pay-per-click), social media ads, and direct mail to video ads, you surely have plenty of options to choose from. Modern advertising approaches can be tailored to business targets. If you require quality leads, you can invest in search terms or keywords that your potential customers use while searching the web.
Options like PPC offer you a chance to bid on those keywords that are more likely to bring you relevant leads. Interestingly, you only pay when online users click on your ads. Moreso, you have a higher control over your ads campaigns and you can halt the campaign at any time.
7. Giveaways & Contests
The digital marketing landscape has become more competitive than ever and solutions like giveaways and contests can help you stand out. If you want to generate quality leads, consider promotional campaigns, giveaways, and contests. You can conduct a giveaway or a contest besides other social media strategies to attract quality leads. You can also offer free trials and discounts.
Giveaways and contests offer an opportunity to understand more about your target audience. They allow you to attain insights into their preferences, and personal opinions about your offerings. This can help you improve your offerings to meet a target audience’s expectations hence attracting quality leads.
Lead generation can prove to be a daunting process, especially when you’re a startup. However, as a marketer or business owner, you can utilize a range of content marketing tips to generate quality leads. Content marketing shouldn’t be a mere vehicle to help you stay in touch with your target audience. The provided tips can help you generate leads and nurture them into buying customers or paying clients.